Evaluating Pinterest User Experience and Usability Using AttrakDiff and PLS-SEM

Authors

  • Septhia Charenda Putri Indonesia
  • Ali Ibrahim Indonesia
  • Yadi Utama Indonesia
  • Endang Lestari Ruskan Indonesia
  • Fathoni Fathoni Indonesia
Pages Icon

DOI:

https://doi.org/10.63158/journalisi.v8i1.1408

Keywords:

User Experience (UX), Usability, AttrakDiff, Pragmatic Quality, Hedonic Quality, PLS-SEM

Abstract

The rapid development of visual platforms such as Pinterest necessitates a comprehensive understanding of how functional and emotional aspects jointly influence users’ perception and engagement. This research addresses the gap in user experience (UX) evaluation of visually rich applications by examining the effects of Pragmatic Quality, Hedonic Quality-Stimulation, and Hedonic Quality Identity on the perceived Attractiveness of the Pinterest application. A quantitative approach was employed using the 28-item AttrakDiff instrument, based on data collected from a final sample of 524 valid respondents, predominantly aged 18–25 years, and using Pinterest several times a week. The data analysis was conducted using Partial Least Squares Structural Equation Modeling (PLS-SEM) with the aid of SmartPLS to examine the relationships among latent variables. The findings demonstrate that the structural model exhibits a high level of explanatory capability, with an R² value of 0.684. With all three UX dimensions exerting positive and statistically significant effects on Attractiveness. PQ shows the strongest influence (path coefficient = 0.457), followed by HQS (0.391) and HQI (0.112). These findings confirm that functional usability remains the primary driver of attractiveness on Pinterest, while hedonic qualities play a complementary role in enhancing user experience. Practically, this research suggests that designers and developers of visual platforms should prioritize efficient functionality while maintaining stimulating and identity-supporting elements to improve overall user appeal.

Downloads

Download data is not yet available.

References

[1] E. Prawesty, P. Hendradi, and E. R. Arumi, “Implementation of User-Centered Design to Improve the User Experience of the Temanggung Regency PPDB Application (Implementasi User Centered Design untuk meningkatkan pengalaman pengguna Aplikasi PPDB Kabupaten Temanggung),” Smart Comp., vol. 13, no. 1, Jan. 2024, doi: 10.30591/smartcomp.v13i1.6179.

[2] D. Novita, “Optimising User Interface (UI) and User Experience (UX) on E-Commerce Platforms to Improve Customer Retention,” J. Teknol. Open Source, vol. 8, no. 2, pp. 837–842, 2025, doi: 10.36378/jtos.v8i2.5056.

[3] M. F. Akbar and I. F. Hanif, “Redesign of the User Interface and User Experience of the Fello Application Using the Design Thinking Method and System Usability Scale (Perancangan Ulang Antarmuka Pengguna dan Pengalaman Pengguna Aplikasi Fello Menggunakan Metode Design Thinking dan System Usability Scale),” J. Pendidik. Teknol. Indones. (JPTI), vol. 5, no. 6, pp. 1619–1633, Jun. 2025, doi: 10.52436/1.jpti.842.

[4] Y. V. Rondonuwu and D. T. Kurniawan, “User Experience Evaluation of a Library Information System Using the User Experience Questionnaire (Evaluasi User Experience Pada Sistem Informasi Perpustakaan Menggunakan User Experience Questionnaire),” J. Inf. Syst. Res. (JOSH), vol. 5, no. 4, pp. 1500–1507, Jul. 2024, doi: 10.47065/josh.v5i4.5296.

[5] R. A. V. W. Saputra, “The role of the social media platform Pinterest as a creative media reference for Generation Z students,” Engl. Learn. Innov. (Englie), vol. 5, no. 2, pp. 207–222, 2024.

[6] Z. Nur, F. Falaq, S. D. Anggita, I. R. Wulandari, and A. Baita, “UI/UX Redesign of a Menu Ordering System Using the Design Thinking Method [Redesain UI/UX Sistem Pemesanan Menu Menggunakan Metode Design Thinking],” J. Sci. Appl. Inform. (JSAI), vol. 8, no. 3, 2025.

[7] A. Martalisa, S. W. Saputro, D. T. Nugrahadi, F. Abadi, and I. Budiman, “Evaluation of User Experience in the Banjarbaru Disdukcapil Public Service Application Using User Experience Questionnaire and System Usability Scale,” Sci. J. Inform., vol. 11, no. 4, pp. 925–936, Dec. 2024, doi: 10.15294/sji.v11i4.13780.

[8] A. D. Saputra, “A Quantitative Study on User Experience Dimensions and Their Impact on User Satisfaction in Indonesian Mobile E-Commerce,” Int. J. Inform. Inf. Syst. (IJIIS), vol. 7, no. 3, pp. 135–146, Sep. 2024, doi: 10.47738/ijiis.v7i3.217.

[9] D. Vieira, B. Providência, and H. Carvalho, “Design of a smart garment for fencing: measuring attractiveness using the AttrakDiff Mini method,” Human-Intell. Syst. Integr., vol. 5, no. 1–2, pp. 1–9, Nov. 2023, doi: 10.1007/s42454-023-00047-z.

[10] N. Yingta, P. Saadati, J. Abdelnour-Nocera, O. Brew, T. Clemmensen, and I. Ur Rehman, “Measuring UX at Work: A Diary Study of Healthcare Workers Ordinary Experiences with mHealth Apps,” in Proc. 36th Annu. Brit. HCI Conf., 2023, pp. 54–60, doi: 10.14236/ewic/BCSHCI2023.7.

[11] J. Wang, S. Yu, X. Yuan, Y. Wang, D. Chen, and W. Wang, “Investigating the Overall Experience of Wearable Robots during Prototype-Stage Testing,” Sensors, vol. 22, no. 21, Art. no. 8367, Nov. 2022, doi: 10.3390/s22218367.

[12] M. Barbosa et al., “UX of Chatbots: An Exploratory Study on Acceptance of User Experience Evaluation Methods,” in Proc. Int. Conf. Enterprise Inf. Syst. (ICEIS), 2022, pp. 355–363, doi: 10.5220/0011090100003179.

[13] L. Paiva et al., “To the Next Level! an Exploratory Study on the Influence of User Experience on the Acceptance of a Gamified Learning Platform,” in Proc. Int. Conf. Comput. Supported Educ. (CSEDU), 2022, pp. 281–288, doi: 10.5220/0011067900003182.

[14] W. N. Lin et al., “Image-based and textbook-based virtual reality training on operational skills among junior residents: a proof of concept study,” BMC Med. Educ., vol. 25, no. 1, Dec. 2025, doi: 10.1186/s12909-025-07245-0.

[15] P. Theodorou, K. Tsiligkos, A. Meliones, and C. Filios, “An Extended Usability and UX Evaluation of a Mobile Application for the Navigation of Individuals with Blindness and Visual Impairments Outdoors—An Evaluation Framework Based on Training,” Sensors, vol. 22, no. 12, Art. no. 4538, Jun. 2022, doi: 10.3390/s22124538.

[16] S. Fleury, B. Poussard, P. Blanchard, L. Dupont, P. M. Broekema, and S. Richir, “Innovative Process for Furniture Design: Contributions of 3D Scan and Virtual Reality,” Comput. Aided Des. Appl., vol. 19, no. 5, pp. 868–878, 2022, doi: 10.14733/cadaps.2022.868-878.

[17] J. E. Rudolph, Y. Zhong, P. Duggal, S. H. Mehta, and B. Lau, “Defining representativeness of study samples in medical and population health research,” BMJ Med., vol. 2, no. 1, May 2023, doi: 10.1136/bmjmed-2022-000399.

[18] A. M. Sharifnia, D. E. Kpormegbey, D. K. Thapa, and M. Cleary, “A Primer of Data Cleaning in Quantitative Research: Handling Missing Values and Outliers,” J. Adv. Nurs., early access, 2025, doi: 10.1111/jan.16908.

[19] A. Venta et al., “Reverse-Coded Items Do Not Work in Spanish: Data from Four Samples Using Established Measures,” Front. Psychol., vol. 13, Art. no. 828037, Jun. 2022, doi: 10.3389/fpsyg.2022.828037.

[20] B. Zhao, X. Deng, and Z. Zhou, “Connection between college students’ sports activities, depression, and anxiety: the mediating role of self-esteem,” BMC Psychol., vol. 13, no. 1, Dec. 2025, doi: 10.1186/s40359-025-02838-2.

[21] M. Kante and B. Michel, “Use of partial least squares structural equation modelling (PLS-SEM) in privacy and disclosure research on social network sites: A systematic review,” Comput. Hum. Behav. Rep., vol. 10, Art. no. 100291, 2023, doi: 10.1016/j.chbr.2023.100291.

[22] L. M. Pereira, V. S. Rodrigues, and F. G. M. Freires, “Use of Partial Least Squares Structural Equation Modeling (PLS-SEM) to Improve Plastic Waste Management,” Appl. Sci., vol. 14, no. 2, Art. no. 628, Jan. 2024, doi: 10.3390/app14020628.

[23] M. A. Bin Amatan, C. G. K. Han, and V. Pang, “PLS-SEM Approach: Validity and Reliability of a Questionnaire on Context, Input, Process and Acceptance of STEM Implementation in Malaysia,” J. Appl. Sci. Eng. Technol. Educ., vol. 7, no. 2, pp. 231–241, Aug. 2025, doi: 10.35877/454RI.asci3885.

[24] S. M. Rasoolimanesh, “Discriminant validity assessment in PLS-SEM: A comprehensive composite-based approach,” Data Anal. Perspect. J., vol. 3, no. 2, pp. 1–8, 2022.

[25] W. Li and Y. F. Lay, “Examining the Reliability and Validity of Measuring Scales related to Informatization Instructional Leadership Using PLS-SEM Approach,” Dinamika J. Ilm. Pendidik. Dasar, vol. 16, no. 1, pp. 12–32, 2024, doi: 10.30595/Dinamika/v16i1.19768.

[26] A. Chinnaraju, “Partial least squares structural equation modeling (PLS-SEM) in the AI Era: Innovative methodological guide and framework for business research,” Magna Sci. Adv. Res. Rev., vol. 13, no. 2, pp. 062–108, Apr. 2025, doi: 10.30574/msarr.2025.13.2.0048.

[27] A. T. Setyowati, H. J. Setyadi, and I. Islamiyah, “Evaluation of User Satisfaction with the Weverse Application Using the Unified Theory of Acceptance and Use of Technology 2 Among Korean Pop Fans in Indonesia (Evaluasi Kepuasan Pengguna Aplikasi Weverse Menggunakan Model Unified Theory of Accepatance and Use of Technology 2 Pada Penggemar Korean Pop di Indonesia),” Decode: J. Pendidik. Teknol. Inf., vol. 5, no. 2, pp. 553–572, Jul. 2025, doi: 10.51454/decode.v5i2.1113.

[28] R. Singh, M. A. Mir, and A. A. Nazki, “Evaluation of tourist behavior towards traditional food consumption: validation of extended Theory of Planned Behaviour,” Cogent Soc. Sci., vol. 10, no. 1, Art. no. 2298893, 2024.

[29] H. Akbari, A. Bahrami, S. D. Bidgoli, F. Karamali, and A. Hosseini, “Using Structural Equation Modelling to Predict Safety and Health Status among Stone Industries,” Med. Lav., vol. 114, no. 1, Feb. 2023, doi: 10.23749/mdl.v114i1.13365.

[30] M.-L. Lin and L. L. Huynh, “Bridging causal explanation and predictive modeling: the role of PLS-SEM,” Int. J. Res. Bus. Soc. Sci., vol. 13, no. 10, pp. 197–206, Dec. 2024, doi: 10.20525/ijrbs.v13i10.3888.

[31] S. Wahyudi and Ruknan, “The Influence of Leadership Style, Motivation and Work Environment on Employee Performance Through Job Satisfaction,” Indones. Dev. Econ. Adm. J., vol. 4, no. 1, 2025, doi: 10.70001/idea.v4i1.359.

Downloads

Published

2026-02-13

Issue

Vol. 8 No. 1 (2026): February

Section

Articles

License

Copyright (c) 2026 Journal of Information Systems and Informatics

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Authors Declaration

  1. The Authors certify that they have read, understood, and agreed to the Journal of Information Systems and Informatics (JournalISI) submission guidelines, policies, and submission declaration. The submission has been prepared using the provided template.
  2. The Authors certify that all authors have approved the publication of this manuscript and that there is no conflict of interest.
  3. The Authors confirm that the manuscript is their original work, has not received prior publication, is not under consideration for publication elsewhere, and has not been previously published.
  4. The Authors confirm that all authors listed on the title page have contributed significantly to the work, have read the manuscript, attest to the validity and legitimacy of the data and its interpretation, and agree to its submission.
  5. The Authors confirm that the manuscript is not copied from or plagiarized from any other published work.
  6. The Authors declare that the manuscript will not be submitted for publication in any other journal or magazine until a decision is made by the journal editors.
  7. If the manuscript is finally accepted for publication, the Authors confirm that they will either proceed with publication immediately or withdraw the manuscript in accordance with the journal’s withdrawal policies.
  8. The Authors agree that, upon publication of the manuscript in this journal, they transfer copyright or assign exclusive rights to the publisher, including commercial rights

How to Cite

[1]
S. C. Putri, A. Ibrahim, Y. Utama, E. L. Ruskan, and F. Fathoni, “Evaluating Pinterest User Experience and Usability Using AttrakDiff and PLS-SEM”, journalisi, vol. 8, no. 1, pp. 164–193, Feb. 2026, doi: 10.63158/journalisi.v8i1.1408.

Most read articles by the same author(s)